Canal+: A Game Changer for African Cinema

Kigali, November 19, 2025 — In a groundbreaking move for the African film industry, Canal+ has stepped up as a major sponsor for this year’s film festival, marking a significant milestone in the support of African cinema. This partnership comes on the heels of Canal+’s recent merger with Multichoice, positioning them as a pivotal player in promoting and elevating African narratives on a global stage.

The festival, which celebrates the rich tapestry of African storytelling, is thrilled to be the first to receive sponsorship from Canal+ since this historic merger. This collaboration not only brings financial backing but also enhances visibility for filmmakers and their works, creating an invaluable platform for emerging and established talent alike.

A New Era for African Filmmakers
Canal+’s investment in the festival underscores their commitment to nurturing African talent and showcasing the continent’s diverse stories. With this sponsorship, filmmakers now have access to greater resources, networking opportunities, and exposure that can propel their careers forward.

“This is a big one for us,” said the festival’s CRO Tresor Senga. “Canal+’s support is a testament to their belief in the potential of African cinema. We are excited to collaborate with them to highlight the incredible stories that our filmmakers have to tell.”

Visibility and Opportunities
Talking about the announcement, the Festival Director, Prof Martin Mhando noted that the partnership will provide extensive visibility for Canal+ throughout the festival, ensuring that their brand is prominently featured in various promotional materials, screenings, and events.
“This not only benefits Canal+ but also emphasizes their role as a champion of African cinema,” he said.

“We want to take full advantage of this opportunity,” the director added. “By giving Canal+ visibility everywhere, we hope to foster a long-lasting relationship that will benefit the entire industry.”

As the festival gears up for an exciting lineup of films, discussions, and workshops, the support from Canal+ represents a significant shift in how African cinema is perceived and funded. This partnership promises to pave the way for future collaborations, ensuring that African stories continue to resonate on both local and international platforms.

In a time when the global film industry is increasingly recognizing the value of diverse narratives, Canal+’s sponsorship is a powerful affirmation of the importance of African voices in cinema. As the festival unfolds, all eyes will be on the innovative works being showcased and the potential for a brighter future for African filmmakers.