CREATIVE HORIZONS

In today’s global landscape of creative production, the emergence of artificial intelligence in the arts has become undeniable. A growing and crucial debate revolves around whether human beings are gradually losing their ability to create, being replaced by the outputs of digital creativity and learning machines.

At the Mashariki African Film Festival, we choose instead to celebrate the primacy and necessity of human creativity — something that can never be replaced by machines, no matter how useful they may be within creative processes.

Art — and cinema above all — remains rooted in the mind, the passion, and the heart of the artist who dares to create and transform the world through a unique vision of reality.

Filmmakers, as artists, are not bound by the predetermined logic of algorithms or the hidden agendas of market forces. They build worlds, expand creative horizons, and explore territories that only the human soul and imagination can inspire.

The Mashariki Festival has always celebrated this excellence. Each year, it seeks visionary filmmakers who use and challenge technology — not to replace creativity, but to enhance it — in pursuit of a world guided by peace and a shared humanity.