Masharket Panel

AI AND THE ART OF STORYTELLING: NAVIGATING LANGUAGE AND AUDIENCE ENGAGEMENT This panel explores how Artificial Intelligence is reshaping storytelling—from scriptwriting and translation to audience analysis and content personalization. It examines how filmmakers can harness AI tools to enhance creativity while preserving authentic human emotion and cultural identity. Join experts as they unpack the balance […]

UNITY IN DIVERSITY: BUILDING A ROBUST EAST AFRICAN COPRODUCTION ECOSYSTEM This panel focuses on strengthening collaboration across the East African Community through a shared coproduction framework. It explores policies, partnerships, and funding models that can unite filmmakers and industries across borders. Join regional stakeholders as they chart pathways toward a vibrant, interconnected East African film […]

PANEL DISCUSSIONStreaming Companies and Undervaluation of African Film This panel explores how African films are often undervalued on global streaming platforms despite their cultural depth and audience appeal. It brings together filmmakers, distributors, and platform executives to discuss fair valuation, revenue models, and representation. Discover strategies to reclaim the true worth of African storytelling in […]